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Making Logical Purchasing Decisions

Welcome to The Big Buying Guide – a place where shoppers around the world compile information and advice to promote great buys. From learning how to coupon to finding online steals, our goal is to compile information that can help you spend less. Aside from sticking to a budget and financial plan, some small lifestyle changes can go a long way in saving. Our goal is to make daily purchases easier, more fun, and less stressful.

Here are some of our simple tips to get you started:

1) Research first. For larger purchases, always make sure you research as much as possible before shopping around and getting your heart set on something. Read about product details and prices, read online reviews, and always ask your friends about their experiences.

2) Your calculator is your friend. It may feel weird whipping out a graphing calculator in the middle of your shopping trip, so try to buy something small and simple. If you are embarrassed to pull it out, you will get used to it! More than likely, other shoppers will wish they had done the same. Use your calculator to determine price by unit (for example: total price / ounces) to find the best deals on different container sizes. As a general rule, larger sizes are less expensive within a brand. Some stores make calculating unit prices easy by providing the price per unit on the tag or shelf sticker.

The objective here is to never spend more because you are too lazy to do the math yourself! Once you get in the habit of buying certain brands and sizes of products, you will be using your calculator less and less. You can also use your calculator to decide if it is cheaper to use a coupon, go for the sale, or buy the store brand by looking at percentage discounts.

3) Loyalty pays off. So maybe it is cheaper to find the off brand of different store items. If you prefer to buy brand name items, this is nothing to be ashamed of. They may come in larger varieties, better scents, prettier packages, or they may just work better overall. If this is how you shop, just be sure to stick to certain brands all the time and sign up for discounts and coupons. Brands reward their buyers because the cost of maintaining them is far lower than the cost of marketing and recruiting new buyers.

Shopping can be a drag, but it is also a logic puzzle. You are finding the best value on each item by prioritizing how much you are willing to spend, what features you need, and what features are nice bonuses. If you practice smart shopping, take pride in what you have saved and share tips to help your friends. Visit our blog for more information.